Privacy Policy

Introduction

Newbridge Care Limited ("Newbridge Care", "we", "our", or "us") is committed to protecting your privacy and handling your personal information with professionalism, care, confidentiality, and transparency.

This Privacy Policy explains:

• What information we collect
• How we use your information
• How we store and protect your information
• Your rights regarding your personal data
• How to contact us regarding privacy matters

This policy applies to:

• Visitors to our website
• Clients engaging with our services
• Individuals contacting Newbridge Care
• GP practices and professional partners

By using our website or engaging with our services, you agree to the terms of this Privacy Policy.

Who We Are

Newbridge Care Limited provides personalised wellbeing, planning, and life support services designed to complement clinical care. Our services may include:

• Personalised support plans
• Emotional wellbeing support
• Lifestyle and wellbeing guidance
• Advance care planning support
• Future planning consultations
• Power of Attorney guidance
• Family support and coordination
• Support during periods of uncertainty or transition

Website: www.newbridgecare.com   Email: services@newbridgecare.com

Information We May Collect

We may collect and process personal information including:

• Name
• Address
• Telephone number
• Email address
• Date of birth
• Emergency contact details

Health & Wellbeing Information

Where relevant to providing support, we may also collect limited health and wellbeing information, for example:

• Wellbeing priorities and concerns
• Support needs
• Lifestyle factors
• Planning preferences
• Information voluntarily shared during consultations

Professional and Referral Information

Where a referral is made by a healthcare professional we may also collect limited information such as:

• GP details
• Healthcare professional details
• Referral information
• Family or carer information (where appropriate)

Website Information

When you visit our website, we may collect:

• IP address
• Browser type
• Website usage information
• Cookies and analytics data

How We Use Your Information

We use your information to:

• Deliver personalised services and support
• Arrange appointments and consultations
• Create personalised support plans
• Communicate with you regarding services
• Respond to enquiries
• Improve our website and services
• Maintain professional records
• Comply with legal or regulatory obligations

Where appropriate, and with your consent, we may also communicate with your GP, healthcare professionals, family members or carers, and other professionals involved in your support.

Legal Basis for Processing Information

Under UK GDPR, we process personal information based on one or more of the following lawful bases:

• Your consent
• Performance of a service agreement
• Legitimate interests in delivering professional services
• Legal or regulatory obligations
• Safeguarding responsibilities where applicable

Confidentiality

We are committed to maintaining confidentiality. Information shared with Newbridge Care will normally remain confidential unless:

• You provide consent for information to be shared
• There is a safeguarding concern
• There is risk of serious harm to yourself or others
• Disclosure is required by law or as a result of a professional obligation

Where possible and appropriate, we will aim to discuss this with you before sharing information.

Data Sharing

We do not sell your personal information.

We may share relevant information only where appropriate, necessary, and lawful, including with:

• GPs and healthcare professionals
• Family members or carers identified by you
• Professional advisors
• IT or software providers supporting our business operations
• Regulatory or legal authorities where required

Any sharing of information will be limited to that which is necessary.

Data Storage and Security

We take appropriate steps to protect your information, including:

• Secure password-protected systems
• Confidential handling procedures
• Restricted access to records
• Secure electronic storage
• Secure disposal of records where appropriate

We aim to keep information accurate and up to date.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes of:

• Service delivery
• Professional record keeping
• Insurance
• Legal or regulatory requirements
• Safeguarding obligations

Retention periods may vary depending on the nature of the service provided.

Your Rights

Under UK data protection law, you have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of information where appropriate
• Withdraw consent where applicable
• Restrict certain processing activities
• Object to certain uses of your information
• Lodge a complaint with the Information Commissioner's Office (ICO)

Cookies and Website Analytics

Our website may use cookies and analytics tools to:

• Improve website functionality
• Understand how visitors use the website
• Enhance user experience

You may adjust your browser settings to refuse cookies if you prefer.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage users to review the privacy policies of any external websites they visit.

Children and Vulnerable Individuals

Newbridge Care takes safeguarding and confidentiality very seriously. Where services involve vulnerable adults or younger individuals, additional safeguarding and consent considerations may apply.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect legal, regulatory, operational, or service changes. The most recent version will always be available on our website.

Contact Us

Should you have questions regarding this Privacy Policy or how your information is handled, please contact:

• Website: www.newbridgecare.com
• Email: services@newbridgecare.com